Ongoing Research Projects

Sustainable innovations at all levels of the supply chain are necessary to make products and industry more efficient and sustainable in the long run. B2C companies are increasingly taking responsibility for their supply chain, putting innovation pressure on producers in the fields and pastures. In a qualitative study, we investigate how NGO cooperations can play an important role in this regard, in order to reconcile the company’s claim and the producers’ ability to innovate for an improved ecological footprint.
Persons involved: Markus Beckmann, Peter Wehnert, Laura Therese Heinl, Jennifer Adolph
Contact person: Laura Therese Heinl

The legitimacy of sustainability management stands and falls with the communication of sustainable activities. Little is known about the communication of sustainable activities within the company. We approach the topic area with qualitative studies (interviews, case studies) and holistic conceptual-literature-based projects.
Participating persons: Mirjam Memmel (MA), Elisabeth Heinz (MA), Laura Therese Heinl
Contact person: Laura Therese Heinl

Cooperations between companies and NGOs are becoming more and more frequent. Especially in the food sector, more and more NGOs and companies support each other in order to competently meet the ever new sustainability challenges. Many of these cooperations depend on the perception of the resulting products and brands. This is the starting point of our project in which quantitative studies and final theses address questions about brands, co-branding and consumer perceptions of sustainable products from NGO-corporate collaborations.
Persons involved: Markus Beckmann, Peter Wehnert, Anna Baatz, Laura Therese Heinl
Contact person: Laura Therese Heinl